Anua Rice 70 vs I'm From Rice Toner: Which Is Better?
Anua Rice 70 Glow Milky Toner is the better buy for most people: it comes in a larger format and adds panthenol, multiple forms of hyaluronic acid and ceramides to the rice-niacinamide base. I’m From Rice Toner remains the better fit if you want a classic two-phase toner with a more emollient product concept.
Last verified: July 2026. This comparison uses current ingredient lists, formats and directions. Margaret’s side-by-side notes on slip, tack, finish and layering will be added after testing.
At a glance
| Anua Rice 70 | I’m From Rice Toner | |
|---|---|---|
| Size | 250 mL | 150 mL |
| Rice story | 71% rice bran water | 77.78% rice extract positioning |
| Shared active | Niacinamide | Niacinamide |
| Extra support | Panthenol, 3 HA forms, ceramides, arbutin | Rice bran support, adenosine, emollient phase |
| Format | Lightweight milky toner | Two-phase; shake before use |
| Best for | Value and multi-benefit formula | Classic rice-toner experience |
The real difference
The percentages are not directly comparable. “Rice bran water” and “rice extract” are different raw materials, and a higher front-label number does not prove more brightening or hydration. The buying decision is really between Anua’s broad supporting formula and I’m From’s established two-phase format.
Both contain niacinamide high enough in the list to matter when screening for a known sensitivity. Neither should be selected just because rice sounds inherently gentle.
Anua Rice 70: broader formula and stronger value
Anua Rice 70 Glow Milky Toner
Anua begins with 71% rice bran water, followed by humectants and niacinamide. Panthenol, three forms of hyaluronic acid, ceramides, cholesterol, arbutin and a small vitamin C addition make it the more comprehensive formula on paper.
That breadth is both the strength and caveat. Normal, dry or dehydrated skin that tolerates niacinamide gets several routine jobs in one bottle. Highly reactive skin gets more variables to assess.
I’m From Rice Toner: the classic two-phase option
I'm From Rice Toner
I’m From is built around its 77.78% rice-extract positioning and a two-phase liquid that needs shaking. The emollient phase is the practical difference: it targets a soft, nourished finish rather than simply behaving like a watery brightening toner.
Its smaller bottle weakens value, and regional ingredient labels have varied over time. Verify the product you receive and follow the bottle rather than a cached retailer list.
Which should you buy?
- Choose Anua for a larger bottle, lighter multi-layer use, ceramide and panthenol support, or the strongest price-per-milliliter case.
- Choose I’m From if you enjoy a shaken two-phase toner and prefer a more emollient rice-product identity.
- Choose neither if niacinamide repeatedly causes flushing or irritation. A milky toner without it is a cleaner experiment.
Do not buy both for the same routine. The overlap is too large, and two milky niacinamide toners make pilling or irritation harder to troubleshoot.
Verdict
Anua wins on value and supporting formula; I’m From wins only for shoppers who specifically want its richer two-phase experience. The rice percentage on the label should not decide the purchase.
FAQ
Is Anua Rice 70 or I’m From Rice Toner better?
Anua is the better value and more comprehensive formula, with a larger bottle plus panthenol, hyaluronic acid and ceramides. I’m From is the better choice for someone who specifically wants the classic two-phase, more emollient rice-toner experience.
Which rice toner is better for sensitive skin?
Neither is automatically best for sensitive skin because both contain niacinamide and long formulas. Anua adds more supporting actives; I’m From has a simpler product concept. Patch test the current regional formula.
Do Anua and I’m From rice toners contain niacinamide?
Yes. Niacinamide appears high in the ingredient lists checked for both products. Choose a different milky toner if niacinamide is a known trigger.
Do you need to shake both rice toners?
I’m From Rice Toner is a two-phase formula and should be shaken before use. Follow the current directions on each bottle; Anua’s formula is not marketed around the same visible two-phase separation.
Can you use Anua Rice 70 and I’m From Rice Toner together?
You can, but there is little practical reason to layer two similar rice-and-niacinamide toners. Choose one and spend the next step on a moisturizer or sunscreen that addresses a different need.
Sources: Anua Rice 70 — official ingredients and directions, I’m From Rice Toner — ingredient reference, DermNet — nicotinamide.